Integration is not easy to achieve but when it is achieved, the 4 Es Essay

Integration is not easy to achieve but when it is achieved, the 4 Es and 4 Cs of IMC create the synergistic benefits of integration - Essay Example However, with lots of choices including the media’s bombardment of potential customers with the right messages, this is having no effect to the potential (Figen, 2006). An effective Integrated Marketing Communications (IMC) which will unify multi-channels, synchronize communication and group together the three aspects of communications; advertisement, public relations and marketing towards relating intimately with the customers, is the only solution viable for firms to reap the benefits of marketing. This is made possible by the use of both online and offline marketing channel with complementary media to ensure consistency in the delivery of message. Sometimes even with an effective Integrated Marketing Communications program, firms need have a competitive advantage over other similar firms in the industry and should therefore include the 4E’s and the 4C’s on Integrated Marketing communications to create the synergistic benefits of integration. Broderick and Pickton (2005 28) rightfully state that â€Å"Integration is not easy to achieve but when it is achieved, the 4 E’s and 4 C’s of IMC create the synergistic benefits of integration† in this respect. The following suggestions will discuss the integration of the 4C’s and the 4E’s within IMC. The 4C’s of communication propose that integrated marketing communications should have consistency, coherence, continuity and be complementary while the 4E’s propose integrated marketing communications should be economical, efficient, enhancing and effective (Figen 34). Being economical involves using minimum resources, time and strategies necessary for effective consideration and most importantly, being cautious with money to avoid overspending. To ensure profitability for any firm, Integrated Marketing Communication should be economical. Costs incurred in running integrated marketing communication should not exceed or level with the expected returns. To

Plagiarism Essay Example | Topics and Well Written Essays - 500 words - 11

Plagiarism - Essay Example Plagiarism may either be a deliberate action or unintentional. According to Plagiarism.org, actions that qualify as plagiarism include submitting other peoples views pretending they are your own views, duplicating other peoples ideas or research without acknowledging their contributions, improper citations which include citing false references, and duplicating the organization of words in a sentences without acknowledging the origin. It is worth noting that plagiarism can be averted through acknowledging the fact that the ideas, views, or sentence organization originated from a particular source (Plagiarism.org). There are a number of ways through which plagiarism can be averted. The secret to writing a plagiarism free essay or research paper is writing everything in owns words. Subsequently, other peoples views ought to be properly referenced of cited. In case one is not conversant with the various citation styles, it would be of significance to seek the help of the teacher or lecturer (Plagiarism.org). Plagiarism.org also asserts that initial preparations prior to the commencement of writing an essay or research paper is important in avoiding plagiarism. Coming up with a succinct sketch out or summary of ideas helps set a benchmark in regard to ideas to be retrieved from other peoples works and own ideas. It is of significance to assert that a writer ought to clearly separate his or her own ideas from those retrieved from other peoples works. However, it is also important to reword other peoples ideas so that a paper can appear original. Cited sources should be from well acclaimed researchers or sources in text citations should include the author of the book of source, year of publication, and page numbers depending on the citation style used. In definition, a citation is referred to as a method or technique used to notify those